Sunday, June 12, 2011

Miele’s Rotary Iron is the perfect way to Give Better Professional Results and Perfectly Pressed for the Holidays

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Professional Results and Perfectly Pressed for the Holidays
Princeton, NJ – June 14, 2011 – The holidays are not as far away as one may think. Soon it will be time to rediscover all those heirloom tablecloths, extra sheets for guests and holiday dresses to get ready for the season. Cut preparation time by 30-50% and live wrinkle free year-round with the unique Miele Rotary Iron.
The secret to the iron’s timesaving ingenuity - its user-friendly features and wide, open-ended roller that speeds up ironing, no matter what size or shape the item is. The rotary iron’s ergonomic design allows the user to sit comfortably while pressing… it even neatly folds large tablecloths and linens as they pass through the iron.
“Miele’s rotary iron is not new technology, its age-old, time-saving, smart technology,” said Paul McCormack, spokesperson for Miele. “Recently, we refreshed this product with new controls and temperature settings that takes the guesswork out of selecting the right parameters for specific fabric blends.  The product essence is a result of more than 100 years of Miele engineering for better laundry care, a core competency of the brand.  It’s a classic addition to any home and truly ideal to quickly yet perfectly manage holiday preparations and bring wrinkle free living to your every day.”
The rotary iron perfectly presses every item with professional results. From drapes to sheers, duvets to sheets, napkins to tablecloths and pants to dresses, it is specifically engineered for in-home and easy use. Its clever fold-away design and castor wheels a allow you to use it virtually anywhere in the home. And, when you have completed all your ironing, you can easily store it in a hall closet.
At Miele, safety is always top of mind.  That’s why the rotary iron is complete with a smart finger guard which detects when hands get too close to the heating plate and stops rotation, avoiding any risk of injury.
The rotary iron may be experienced at authorized Miele dealers nationwide or Visit  or call 800.843.7231 for more details or to locate a nearby authorized Miele dealer. 
Miele will present the Rotary Iron this June to the media at Manhattan’s Holiday Gift Guide Show (6/21)
Overview of Rotary Iron Features / Benefits:
  • The Miele Rotary Iron offers professional features comparable to much larger, industrial machines but is specifically designed for in-home use.
  • 110-volt requirement means ironing is truly “plug and play” anywhere in the house.
  • Professional / crisp results:
    • Versatile enough to gently press delicates or put creases into pants.
    • The open-end of the roller is particularly useful for ironing unusually shaped items such as shirts and blouses that can be fitted over the open end without being folded.
    • The open-end also allows for easy ironing of very wide items such as sheets and tablecloths.
  • A clothing bar can easily be extended to help stage clothing for ironing or hold it neatly afterward.
  • A smart finger guard detects when hands get too close to the heating plate and stops the iron’s rotation to avoid any risk of injury.
  • Thanks to its clever foldaway mechanism and wheels, it can easily be stored in a closet or left out in the laundry room for immediate use.
  • Retail price: $2,099.

About MieleFounded in Germany in 1899 with a single promise of Immer Besser a phrase meaning Forever Better, Miele has dynamically grown to become the world’s largest family-owned and operated appliance company with more than 16,600 employees, 12 production facilities, representation in nearly 100 countries and annual turnover of €2.83bn, approximately $3.62 billion (2009/10). As a premium appliance brand represented on all continents, Miele is steadfastly committed to the highest quality, performance and environmental standards.  Miele’s range of exceptional consumer appliances includes: vacuum cleaners; laundry systems; rotary irons; dishwashers; built-in convection, speed and steam ovens; cooktops; ventilation hoods; refrigeration; wine storage and coffee systems. Additionally, Miele Professional (the commercial product division) offers dishwashers, washing machines, tumble dryers and rotary irons for commercial use as well as washer-disinfectors for medical, dental and laboratory applications. To enhance your experience and learn more about Miele, visit, like us on Facebook @MieleUS, watch us on and follow us on Twitter @MieleUSA.

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