Miele Earth Vacuum and sustainability

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Press Release

No. 007/2010

The largest family-owned and operated appliance company on the planet celebrates the Earth

Miele’s Earth vacuum cleaner symbolizes a firm commitment to sustainability

Princeton, NJ – March, 2010 – Princeton, NJ – March, 2010 – Miele, the world’s largest family-owned appliance company offers an eco-friendly canister vacuum cleaner just in time for Earth Day, and it’s appropriately named ‘Earth’. This canister vacuum boasts some of the most energy-saving advancements the industry has to offer. Featuring an AutoEco™ setting that automatically detects flooring (carpet, smooth floors) the Earth vacuum adjusts power for optimal cleaning performance and energy efficiency. “Homeowners tend to think that the highest power setting is best for cleaning all surfaces,” says Nadine Gast, Senior Product Manager for Miele. “This is absolutely a myth. The high setting should be used only on smooth floors. Upholstery, drapes and carpets require specific settings for optimal cleaning and using AutoEco™ will not only save tremendously in energy consumption, but also will provide better performance and long term care for home furnishings,” adds Gast.

Other ‘green’ features of the Miele Earth vacuum include: construction to an industry admired self-imposed 20 year life design model; the use of virgin polymers that are marked for easy recycling; cadmium and lead-free coatings; water-based paints; plus, low energy consumption. Miele vacuums are proven cleaner for indoor air as all fine dust and allergens are trapped in its unique Sealed System™ featuring a certified HEPA filter and unique filtering dustbag. (See miele.com for details on our latest filtration studies.) Miele’s revolutionary Filter-Bag™ consist of multi-ply, random-spun filter material and protective netting to reinforce the outer layer in order to ensure that dust and debris safely stays in the bag. Inside a Filter-Bag™, air guides distribute dust evenly throughout the bag, achieving a 25% longer life cycle without any loss in performance. A downstream HEPA filter then captures even the tiniest of particles – retaining lung damaging particles inside the vacuum.

Miele is internationally recognized as a leader in engineering appliances that are environmentally friendly. “We are committed to protecting this planet and take our role in energy consumption very seriously,” says Gast. “All of our appliances meet or even far exceed strict environmental requirements and the Earth vacuum is no exception.”

About Miele

There are only a few brands in the world that have sustained their vision, traditions and high-quality standard for more than a century. Fewer still that can claim consistent family ownership and international brand name integrity. And only one that is recognized for creating the world’s most innovative appliances. Founded in Germany in 1899 with a single promise of Immer Besser, a phrase meaning Forever Better, Miele has dynamically grown to become the world’s largest family-owned and operated appliance company with over 16,000 employees, 12 production facilities, representation in nearly 100 countries and annual turnover of €2.77bn, approximately USD$3.67bn [2008/09].

As a premium appliance brand represented on all continents, Miele is steadfastly committed to the highest quality, performance and environmental standards. The company’s innovative heritage, state-of-the-art design and engineering aesthetic have inspired comparison to other powerhouse German brands synonymous with innovation: Mercedes-Benz and BMW.

Miele’s range of exceptional consumer appliances includes: vacuum cleaners; washing machines; tumble dryers; rotary irons; dishwashers; built-in convection, speed and steam ovens; cooktops; ventilation hoods; refrigeration; wine storage and coffee systems. Additionally, Miele Professional [the commercial product division] offers dishwashers, washing machines, tumble dryers and rotary irons for commercial use as well as washer-disinfectors for medical, dental and laboratory applications.

For more information, consumers and design professionals are invited to call 800.843.7231, log on at mieleusa.com or visit one of Miele’s modern product showrooms in Beverly Hills, CA; Boca Raton, FL; Chicago, IL; Dallas, TX; Princeton, NJ; New York, NY; Wellesley, MA; San Francisco, CA; Scottsdale, AZ and Seattle, WA.

www.mieleusa.com

www.miele-sustainability.com