Miele S6 Canister Vacuum Cleaner

Press Release

No. 042/2011

Introducing the Miele S6 Canister Vacuum Cleaner

Advanced technology in a compact vacuum

Princeton, NJ  – December 12, 2011 – Inspired by the precision, beauty and longevity of a perfectly cut jewel, Miele is proud to introduce the S6 Canister Vacuum series. With its lightweight, space-saving design and whisper quiet technology, the S6 offers both style and functionality.
“With 84 years experience in building vacuum cleaners, the S6 represents the best for creating a truly clean in-home environment,” explained Nadine Hanselmann, Marketing Manager for Miele. “With its sleek design and legendary filtration system, the S6 is not only built-to-last, but is easy-to-use, lightweight and powerful enough to stand up to every cleaning chore.”

Armed with Miele’s signature 12-stage AirClean Sealed System®, the S6 penetrates carpeting for deep cleaning results removing 99.9% of particles in both flooring and the air you breathe, leaving you with ‘Pure Air.’  When it comes to indoor air quality and the safety, health and well-being of your family, there is no room for compromise.  Only a Miele vacuum will work relentlessly to safeguard you, your home and all that you care about.

The newly designed skeleton construction allows the S6 to perform like a heavy-duty vacuum while remaining extremely lightweight and portable. Weighing less than 10 lbs, the S6 can be easily moved throughout the home. Its unique casing is strong enough to withstand the inevitable bumps and bruises that come with vacuuming, but lightweight enough to travel effortlessly from room to room and up and down stairs. Combined with an extra-long cord (33 ft), the S6 provides easy maneuverability, so you’ll spend less time moving from outlet to outlet and less time cleaning.

The compact design of the S6 is complimented by advanced innovations including a powerful 1200-watt Vortex motor that is specifically encapsulated to reduce noise without sacrificing power.  When combined with Miele’s AirTeQ Floor Tool, the S6 Jasper is Miele’s quietest vacuum ever.
“The S6 Jasper is so quiet, you can operate two Miele S6 Jaspers simultaneously and they will still perform quieter than most vacuums.” explained Inga Wirth, Product Manager for Floorcare for Miele. When used in combination with Miele’s AirTeQ™ Floor Tool, the Jasper also uses 25% less energy, continuing Miele’s legacy of developing sustainable products.

Long celebrated for the vibrant color and attractive design of its vacuum cleaners, Miele continues as a design innovator with the introduction of the world’s first velvet covered vacuum. The S6 Red Velvet features a deep red, velvet-flocked coating and is designed with the style conscious homeowner in mind. This unique velvet surface is both soft to the touch, yet gentle on furniture.
With five models within the S6 line, Miele is once again living by its “Forever Better” mantra, creating a vacuum to suit every lifestyle.

About Miele Vacuum CleanersMiele vacuums are known for legendary performance, advanced filtration and brilliant design, setting the standard for floor care and cleaning worldwide. Miele’s long heritage of vacuum innovations dates back 84 years to the use of Bakelite as a sound dampener in 1927, the advent of convenient integrated tools and stunning fashion colors in the 1960s to the world’s first HEPA-certified vacuums in the 1990s.

Throughout the century, these award-winning advances have established Miele as the “must have” status vacuum – hailed as “so smart it could start its own Mensa chapter. ’Beyond the aforementioned accolades, design awards and sleek good looks, Miele continues to focus on making vacuuming easier through patented new technologies like the S7 SwivelNeck as well as longer cords, automatic flooring sensors, powerful Vortex Motor System™ and silence settings. Miele’s passion for quality and innovation has resulted in a vacuum that excels not only in cleaning performance, but also in the area of filtration. According to recent independent tests, there’s no other vacuum that removes dust, dirt and allergens as efficiently as a Miele canister or upright. Miele’s unique combination of AirClean FilterBag, HEPA filter and Sealed System® design is 99.99+% effective in capturing lung-damaging particles. The key to this design is its hygienic self-closing AirClean FilterBag whose revolutionary multi-ply filtering material helps homeowners dispose of the captured particles without coming in contact with them. For more information, visit www.airtruth.com.

Shop online at www.vacshack.com

In the Oklahoma City area shop www.acleanerplace.com

Miele Vacuums - Making Life Better One Breath at a Time

Combining legendary filtration and incredible design for unparalleled results

Princeton, NJ - December 15, 2011 - For decades, Miele vacuums have been highly regarded for their exceptional cleaning. Not only will you see a notable difference on your floors and upholstery after using one, but only with a Miele vacuum using an Active HEPA filter, can you be assured your vacuum is capturing over 99.9% of the harmful particles that are inside your home.
“You take every precaution to provide superior care for your home and most importantly your family, but the very task you perform to clean your home, vacuuming, may not only be ineffective, but a cause of indoor air pollution,” explained Nadine Hanselmann, Marketing Manager, Miele.  In fact, for every minute you vacuum, the average vacuum cleaner exposes you to over 3.7 million carbon particles.

That is why Miele has spent the last 80 years developing its exclusive AirClean Sealed System® which ensures the dirt and debris you are vacuuming remains sealed inside Miele’s AirClean Filterbag™. When partnered with Miele’s unique advanced filters both your floors and the air you breathe will be cleaner.

AirClean Filter: effective filtration for normal requirements

Active Air Clean Filter: combines the power of an AirClean Filter with an active charcoal cassette to absorb unwanted odors. This filter is ideal for pet owners.

Active HEPA Filter: maximum air hygiene, especially suggested for those with allergies. Also includes a charcoal layer which neutralizes odors.

When it comes to indoor air quality and the safety, health and well-being of your family, there is no room for compromise. Designed to trap and retain virtually all the dangerous particles other vacuums let back into the air you breathe, a Miele vacuum cleaner works relentlessly to safeguard you, your home and all that you care about.
To learn more about Miele vacuums, contact us at mielepr@whitegood.com 

About Miele Vacuum CleanersMiele vacuums are known for legendary performance, advanced filtration and brilliant design, setting the standard for floor care and cleaning worldwide. Miele’s long heritage of vacuum innovations dates back 84 years to the use of Bakelite as a sound dampener in 1927, the advent of convenient integrated tools and stunning fashion colors in the 1960s to the world’s first HEPA-certified vacuums in the 1990s.
Throughout the century, these award-winning advances have established Miele as the “must have” status vacuum – hailed as “so smart it could start its own Mensa chapter. ’Beyond the aforementioned accolades, design awards and sleek good looks, Miele continues to focus on making vacuuming easier through patented new technologies like the S7 SwivelNeck as well as longer cords, automatic flooring sensors, powerful Vortex Motor System™ and silence settings. Miele’s passion for quality and innovation has resulted in a vacuum that excels not only in cleaning performance, but also in the area of filtration. According to recent independent tests, there’s no other vacuum that removes dust, dirt and allergens as efficiently as a Miele canister or upright. Miele’s unique combination of AirClean FilterBag™, HEPA filter and Sealed System® design is 99.99+% effective in capturing lung-damaging particles. The key to this design is its hygienic self-closing AirClean FilterBag™ whose revolutionary multi-ply filtering material helps homeowners dispose of the captured particles without coming in contact with them. For more information, visit www.airtruth.com.

 


Shop online at www.vacshack.com
In the Oklahoma City area shop www.acleanerplace.com

The high cost of retail returns

Every holiday season it happens.  The report comes out of which retailers have naughty return policies and which ones are nice.  I read the stories, I listen to it on the news and I seethe.  Nobody, anywhere talks about the cost of the returns.  Yes, I know, you’ll say it’s the cost of doing business.  I agree that it is.  However, somewhere we have to draw the line. 

Manufacturers, for the most part, will not accept returns from a small business, no matter what.  Even if it is defective, they expect us to order new parts, fix it, make it right to sell again.  Of course, we can’t sell it as new because it is not new.  If a customer returns something because they decided they did not “like” it, of course the manufacturer will not take it back.  As a small business, we do not have enough clout to demand it; they don’t care if we take our business elsewhere. 

What about the big retailer?  Yes, they may accept your returns, no questions asked, for limitless number of days.  This all seems wonderful to the customer, unless you stop to think about how this drives the prices up for everybody.  Whether the manufacturer takes it back, and they usually do because the giant retailer will threaten to take their business elsewhere, or the retailer absorbs the cost, that gets passed on to the consumer. 

I understand if an item is defective a retailer should take it back.  I understand if an e-retailer sells something that is not what it’s supposed to be there should be safeguards in place for the consumer.  I even understand that clothes or shoes don’t always fit and you need to return them and they can go right back out on the rack. 

But, let’s all do our part to get everything back on track and keep costs down for everybody.  Next time you buy something that doesn’t fit, think about if there is somebody else that can use it.  I recently gave a pair of shoes to my mother instead of returning them. 

When you are ordering a part for something, a battery for your watch, a bowl for your mixer, a filter for your vacuum, do your research, call and ask questions if you must, but do your part to get the right one the first time.  When you buy a vacuum filter you want a brand new one that nobody has “tried” on their vacuum cleaner; so if you return the one you “tried” it goes into the trash, because it is contaminated with germs.  It is wasteful, it fills the landfills, it drives up costs, and it allows the consumer to not take any responsibility for his /her actions. 

We are in an economic crisis.  We lose small businesses every day.  Please do your part to keep it all going.    

Shop online at www.vacshack.com
In the Oklahoma City area shop www.acleanerplace.com