Sunday, October 10, 2010

Miele Vacuum Cleaners Endorsed by Wools of New Zealand

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Miele Press Release
No. 029/2010

Wools of New Zealand Endorses Miele Vacuum Cleaners
Miele vacuums identified as ”wool-safe” by global premium carpet brand
Princeton, New Jersey, August 2010 – Wools of New Zealand – a brand representing the standard of excellence in wool carpets and rugs – has teamed with Miele to promote wool-safe vacuums.
Wools of New Zealand works in partnership with manufacturers and retailers to promote carpets and rugs meeting stringent criteria regarding quality and New Zealand wool content. On the retail side, Wools of New Zealand works closely with 700+ showrooms throughout the country and is forming a special group of luxury showrooms recognized as Premier Partners. As part of this exclusive program, Premier Partners will offer customer incentives for those purchasing select Miele vacuum cleaners to protect and care for their fine floor coverings.   
One of the most important maintenance steps for wool carpet is vacuuming. Regular and thorough vacuuming, at least once a week with wool safe tools, is recommended to maintain the beauty of wool carpets and rugs. To ensure consumers use vacuums that will clean without damaging fibers, Wools of New Zealand elected to partner with Miele given their international reputation for gentle, yet effective carpet cleaning.
“We are proud to partner with such a quality brand to ensure the long lasting beauty and cleanliness of their carpeting,” states Scott Lombardi, National Sales Manager for Miele vacuum cleaners. “It’s tragic to see the damage caused to these absolutely magnificent rugs by other vacuums that rely on aggressive roller brush action for deep cleaning… all they’re doing is literally eating the carpet fibers.” Miele vacuums have long been acclaimed for a perfect balance of thorough, yet gentle grooming and superior airflow that hygienically and effectively removes debris nestled deep down in carpeting without damage to the fiber network.

Wools of New Zealand endorses four specific Miele models from the S4 compact and S5 full-size product lines: S4 Polaris, S4 Neptune, S5 Ariel and S5 Pisces. They are instructing their retailers to confidently recommend these vacuums to care for fine woolen floor coverings. In addition, Miele is offering exclusive vacuum coupons for Wools of New Zealand Premier Partners to give to customers purchasing wool carpets and rugs. The coupon allows customers to obtain up to $100 off the purchase of a new Miele Polaris, Neptune, Ariel or Pisces vacuum cleaner at any participating authorized Miele dealer.
"This is a win-win partnership that was developed in response our retailers' requests," says Elise Demboski, Executive Director of Wools of New Zealand, North America. "When customers ask about vacuums, our retailers want to recommend a product they know is safe for use on wool. Miele is an extremely reputable company with vacuums that exceed the criteria for being wool safe.”
About MieleThere are only a few brands in the world that have sustained their vision, traditions and high-quality standard for more than a century. Fewer still that can claim consistent family ownership and international brand name integrity. And only one that is recognized for creating the world’s most innovative appliances. Founded in Germany in 1899 with a single promise of Immer Besser, a phrase meaning Forever Better, Miele has dynamically grown to become the world’s largest family-owned and operated appliance company with over 16,000 employees, 12 production facilities, representation in nearly 100 countries and annual turnover of €2.77bn, approximately USD$3.67bn (2008/09).
As a premium appliance brand represented on all continents, Miele is steadfastly committed to the highest quality, performance and environmental standards. The company’s innovative heritage, state-of-the-art design and engineering aesthetic have inspired comparison to other powerhouse German brands synonymous with innovation: Mercedes-Benz and BMW.
Miele’s range of exceptional consumer appliances includes: vacuum cleaners; laundry systems; rotary irons; dishwashers; built-in convection, speed and steam ovens; cooktops; ventilation hoods; refrigeration; wine storage and coffee systems. Additionally, Miele Professional (the commercial product division) offers dishwashers, washing machines, tumble dryers and rotary irons for commercial use as well as washer-disinfectors for medical, dental and laboratory applications. 
For more information, consumers and design professionals are invited to call 800.843.7231, log on at or visit one of Miele’s modern product showrooms in Beverly Hills, CA; Boca Raton, FL; Chicago, IL; Dallas, TX; Princeton, NJ; New York, NY; Wellesley, MA; San Francisco, CA; Scottsdale, AZ and Seattle, WA.

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1 comment:

  1. Really these Miele Vacuum cleaners have a great trust value among the audience. We are also in the trade of selling kitchen appliances and we have seen that the craze for this brand goes on increasing with the passage of time.