Tuesday, February 22, 2011

Cleaner and Greener Miele phophate-free dish care

Go cleaner and greener with Miele phosphate-free dish care products
The new Miele Care Collection™ II provides superior cleaning performance for dishware and glassware while protecting the environment


Princeton, New Jersey, November 2010 – Miele, maker of the dishwasher series recently ranked highest in customer satisfaction by J.D. Power and Associates1, introduces the innovative Miele Care Collection™ II series (for dish care) which includes three new products: phosphate-free dishwasher tabs, a powerful rinse aid and specially formulated softening salt engineered to spotlessly clean and preserve dishes, flatware, utensils, crystal, glassware and more. The new generation Miele Care Collection™ II dishwasher tabs combine a special glass guard formula, water softening salt and a sustainable cleansing agent to provide exceptional results and advanced protection, even with heavy soiling. The series is complete with Care Collection™ II rinse aid and water softening salt which go even further to enhance performance – especially for sparkling glasses and perfect drying results.

"Miele is known the world over for manufacturing the ultimate dishwasher, but you don’t need to own a Miele to use our extraordinary dish care products,” states Paul McCormack, Spokesperson for Miele. “These products are made to protect your dishes and glassware while safeguarding our environment. With so many states banning phosphates, it’s important to consider your dishwashing options. You want a name you can trust to get your dishes and glassware safely clean and sparkling. Taking care of the environment without compromising performance is not new for Miele. And what good is using a detergent that doesn’t work as promised? When homeowners do not get the results they expect, they will waste water pre-rinsing versus changing detergents or even their dishwasher. About 20 gallons of water is wasted pre-rinsing per dishwasher load,” explains McCormack.

Miele Care Collection™ II Dishwasher TabletsMiele’s new dishwasher tabs are packaged in a water-soluble foil wrapper to reduce landfill waste and to provide added convenience (easy handling without skin contact with the detergent). They also contain a special glass protection formula for optimal care. The new tabs will be conveniently packaged in boxes of 72 tabs that are cleverly grouped to avoid any risk of damaging the tabs. The tabs retail at $34.95.

Miele Care Collection™ II Rinse AidA new bottle design offers easier and more precise dispensing without any spoilage. Miele’s fast-drying formula reduces lime and water stains on dishware and cutlery, protects glassware against etching, enhances drying and offers sparkling results. The rinse aid retails for $10.95.
Miele Care Collection™ II SaltHard water may damage precious dishes. Miele’s softening salt enhances cleaning while dissolving slowly in water, providing the ultimate in dish care. Dishwasher salt retails for $12.95.

The entire Miele Care Collection™ II for dish care is available now through select authorized retailers and online at mielestore.com.

1 According to a J.D. Power and Associates 2010 Kitchen Appliance Satisfaction StudySM. Customer satisfaction is measured based on performance in six factors: performance and reliability (including how well the appliance functions, noise level and energy efficiency); features (such as the number of settings available and appliance capacity); ease of use; styling and feel; price and warranty. Miele ranks highest in customer satisfaction with dishwashers with a score of 806. The J.D. Power and Associates 2010 Kitchen Appliance Satisfaction StudySM is based on responses from 4,563 consumers who purchased dishwashers through a retail store or received one through other means (such as a new-home builder or a gift) during the previous 24 months. The study was fielded between March and April 2010.
About Miele
There are only a few brands in the world that have sustained their vision, traditions and high-quality standard for more than a century. Fewer still that can claim consistent family ownership and international brand name integrity. And only one that is recognized for creating the world’s most innovative appliances. Founded in Germany in 1899 with a single promise of Immer Besser, a phrase meaning Forever Better, Miele has dynamically grown to become the world’s largest family-owned and operated appliance company with over 16,600 employees, 12 production facilities, representation in nearly 100 countries and annual turnover of €2.83bn, approximately USD$3.62bn (2009/10).
As a premium appliance brand represented on all continents, Miele is steadfastly committed to the highest quality, performance and environmental standards. The company’s innovative heritage, state-of-the-art design and engineering aesthetic have inspired comparison to other powerhouse German brands synonymous with innovation: Mercedes-Benz and BMW.
Miele’s range of exceptional consumer appliances includes: vacuum cleaners; laundry systems; rotary irons; dishwashers; built-in convection, speed and steam ovens; cooktops; ventilation hoods; refrigeration; wine storage and coffee systems. Additionally, Miele Professional (the commercial product division) offers dishwashers, washing machines, tumble dryers and rotary irons for commercial use as well as washer-disinfectors for medical, dental and laboratory applications. 
For more information, consumers and design professionals are invited to call 800.843.7231, log on at mieleusa.com or visit one of Miele’s modern product showrooms in Beverly Hills, CA; Boca Raton, FL; Chicago, IL; Dallas, TX; Princeton, NJ; New York, NY; Wellesley, MA; San Francisco, CA; Scottsdale, AZ and Seattle, WA.

Buy your Miele Care Products in Oklahoma City at A Cleaner Place, 12409 N Rockwell, 73142


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